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Every week Faire creates a new set of paid marketing advertising. The content and messages are different based on the entry points we develop. In order to provide a cohesive landing page experience for each entry point, we provide a light weight and dynamic landing page. I focus on designing a flexible component and layout that allows the marketing team to refresh content every week providing each entry point with a targeted experience.
Outcome
Users that landed on the static landing page instead of the homepage were 20% more likely to sign up.
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