https://www.acaciang.com/email-experience-redesign daily 0.75 2024-07-08 https://images.squarespace-cdn.com/content/v1/5e5db40a672f6b2b4ac4db47/1583390588102-012LKFD6NUHZWIEPDTS2/Email+Experance+Redesign_Preview.png Email Experience Redesign Pain Points: Retailers complain of too many emails. Our experience feels overwhelming and aggressive. Goals: Internal 1. Create an internal tool that provides insight into emails that retailers have recently received. The tool will display the exact emails a retailer has received in the past. Every Faire employee will have access to this tool. Why do we need this: Based on our brainstorming session, Faire employees don't currently have a way to see what emails a specific retailer has been sent. This is needed for customer support when retailers complain about a specific email or complain of too many emails. This will also help triage pain points the retailers are experiencing. This will also help the product team develop an efficient experience for our retailers by being able to audit our current email experience. 2. Create a system that stops Faire employees from emailing retailers who have been rejected, are in recovery, etc. Create a system that stops Faire employees from emailing retailers who have been rejected, are in recovery, etc. Why do we need this: Currently, we continue to send retailers sales rep emails and other emails who have either been rejected by risk or are in recovery. This creates a negative experience for retailers on and off our platform and degrades the Faire brand. It is also not an efficient use of time for our sales team. 3. Develop internal guidelines for emails Create a visual system, tone of voice, best practices, and component library to ensure consistency across all email communications. Why do we need this: This will increase speed and efficiency while designing, writing, and building emails. Retailers' Experience 1. Create a system that prioritizes the emails that retailers receive. This system will include every email that a particular retailer has been sent. Why do we need this: Retailers currently receive several emails a day with different messages and levels of value. We will create a system that prioritizes the highest value/most important emails each day to limit the number of emails received. 2. Visual and content redesign of emails Visually redesign all emails including marketing emails, transactional emails, invitational emails, risk and recover emails, and user-triggered emails. We will use the visual component library and guidelines to create a series of templates for each email/type of email. Why do we need this: To ensure brand consistency across the entire experience. - https://images.squarespace-cdn.com/content/v1/5e5db40a672f6b2b4ac4db47/1583390588102-012LKFD6NUHZWIEPDTS2/Email+Experance+Redesign_Preview.png Email Experience Redesign Pain Points: Retailers complain of too many emails. Our experience feels overwhelming and aggressive. Goals: Internal 1. Create an internal tool that provides insight into emails that retailers have recently received. The tool will display the exact emails a retailer has received in the past. Every Faire employee will have access to this tool. Why do we need this: Based on our brainstorming session, Faire employees don't currently have a way to see what emails a specific retailer has been sent. This is needed for customer support when retailers complain about a specific email or complain of too many emails. This will also help triage pain points the retailers are experiencing. This will also help the product team develop an efficient experience for our retailers by being able to audit our current email experience. 2. Create a system that stops Faire employees from emailing retailers who have been rejected, are in recovery, etc. Create a system that stops Faire employees from emailing retailers who have been rejected, are in recovery, etc. Why do we need this: Currently, we continue to send retailers sales rep emails and other emails who have either been rejected by risk or are in recovery. This creates a negative experience for retailers on and off our platform and degrades the Faire brand. It is also not an efficient use of time for our sales team. 3. Develop internal guidelines for emails Create a visual system, tone of voice, best practices, and component library to ensure consistency across all email communications. Why do we need this: This will increase speed and efficiency while designing, writing, and building emails. Retailers' Experience 1. Create a system that prioritizes the emails that retailers receive. This system will include every email that a particular retailer has been sent. Why do we need this: Retailers currently receive several emails a day with different messages and levels of value. We will create a system that prioritizes the highest value/most important emails each day to limit the number of emails received. 2. Visual and content redesign of emails Visually redesign all emails including marketing emails, transactional emails, invitational emails, risk and recover emails, and user-triggered emails. We will use the visual component library and guidelines to create a series of templates for each email/type of email. Why do we need this: To ensure brand consistency across the entire experience. - https://images.squarespace-cdn.com/content/v1/5e5db40a672f6b2b4ac4db47/1583391198304-EPUJ3H26IH3WQSA5O1FK/Current+Ca.png Email Experience Redesign https://images.squarespace-cdn.com/content/v1/5e5db40a672f6b2b4ac4db47/1583390994851-Y99YNVUMKJFUXS7K37H0/Slice+5.png Email Experience Redesign https://images.squarespace-cdn.com/content/v1/5e5db40a672f6b2b4ac4db47/1583391827244-B2BMFDE6HXRT5259DEEL/Current1.png Email Experience Redesign https://images.squarespace-cdn.com/content/v1/5e5db40a672f6b2b4ac4db47/1583391777759-G1VDOAZD6EQDNQ4TLLPZ/Redesign+1.png Email Experience Redesign https://images.squarespace-cdn.com/content/v1/5e5db40a672f6b2b4ac4db47/1583391777641-O6ED2XZYNEMIBWBZ9CP0/Redesign.png Email Experience Redesign https://images.squarespace-cdn.com/content/v1/5e5db40a672f6b2b4ac4db47/1583392045895-PBSKJIUZ798QV4LA8OJD/Group+601.png Email Experience Redesign https://images.squarespace-cdn.com/content/v1/5e5db40a672f6b2b4ac4db47/1583392050846-IXDJ325MHUF27NB5SSXW/Group+602.png Email Experience Redesign https://images.squarespace-cdn.com/content/v1/5e5db40a672f6b2b4ac4db47/1583392076570-FH97NLGLGPU9G88CUIYZ/Group+603.png Email Experience Redesign https://images.squarespace-cdn.com/content/v1/5e5db40a672f6b2b4ac4db47/1583392079987-0EZPE9F1NL25UAYC4KJL/Mask+Group.png Email Experience Redesign https://www.acaciang.com/website-maintenance-page daily 0.75 2020-03-05 https://images.squarespace-cdn.com/content/v1/5e5db40a672f6b2b4ac4db47/1583393583027-QEX3Z6TUKEZYWJN44IBV/Opps.png Website Maintenance Page https://images.squarespace-cdn.com/content/v1/5e5db40a672f6b2b4ac4db47/1583393583027-QEX3Z6TUKEZYWJN44IBV/Opps.png Website Maintenance Page https://images.squarespace-cdn.com/content/v1/5e5db40a672f6b2b4ac4db47/1583393615924-1DN192IF6AU4ANJAVDZB/Group+596.png Website Maintenance Page https://images.squarespace-cdn.com/content/v1/5e5db40a672f6b2b4ac4db47/1583393631056-0R2NIOHO16SLX8DRRRU5/Group+597.png Website Maintenance Page https://www.acaciang.com/landingpage daily 0.75 2020-03-23 https://images.squarespace-cdn.com/content/v1/5e5db40a672f6b2b4ac4db47/1583392485981-VI44EIRTW2FIPCABI5SU/Desktop+-+2.png Faire Marketing Acquisition Landing Homepage https://images.squarespace-cdn.com/content/v1/5e5db40a672f6b2b4ac4db47/1583392485981-VI44EIRTW2FIPCABI5SU/Desktop+-+2.png Faire Marketing Acquisition Landing Homepage https://images.squarespace-cdn.com/content/v1/5e5db40a672f6b2b4ac4db47/1583390221697-FQBB02XEH1KBDKULQ1R9/Group+599.png Faire Marketing Acquisition Landing Homepage https://images.squarespace-cdn.com/content/v1/5e5db40a672f6b2b4ac4db47/1583389754076-VRF6HN59CN5NP11EXZ85/A.png Faire Marketing Acquisition Landing Homepage https://images.squarespace-cdn.com/content/v1/5e5db40a672f6b2b4ac4db47/1583386393219-WJ7WL6IBO2B3E48TGQ9G/portrait-black.jpg Faire Marketing Acquisition Landing Homepage Outcome Users that landed on the static landing page instead of the homepage were 20% more likely to sign up. - https://www.acaciang.com/faire-rebrand daily 0.75 2024-07-08 https://images.squarespace-cdn.com/content/v1/5e5db40a672f6b2b4ac4db47/1583433810599-O05KGQXHQJU0UQLR8W6Q/d9092a71514941.5bc7b62d79068.jpg Faire Rebrand https://images.squarespace-cdn.com/content/v1/5e5db40a672f6b2b4ac4db47/1583433810599-O05KGQXHQJU0UQLR8W6Q/d9092a71514941.5bc7b62d79068.jpg Faire Rebrand https://static1.squarespace.com/static/5e5db40a672f6b2b4ac4db47/5e61460c455955447f29cf36/5e61464ec82b0f385616adcb/1583433294869/ Faire Rebrand https://images.squarespace-cdn.com/content/v1/5e5db40a672f6b2b4ac4db47/1583433767062-WKIO7EVYWHUBQZVRW41A/81376e71514941.5bc7b62d7c0e3.jpg Faire Rebrand https://images.squarespace-cdn.com/content/v1/5e5db40a672f6b2b4ac4db47/1583434008130-BPR9C5GH2UJGG5MV0FY0/fe9da471514941.5bc7b62d7a6e5.jpg Faire Rebrand https://images.squarespace-cdn.com/content/v1/5e5db40a672f6b2b4ac4db47/1583433815913-GB04IMM35LEAI0MCJB7J/ddcfce71514941.5bc7b62d7997a.jpg Faire Rebrand https://images.squarespace-cdn.com/content/v1/5e5db40a672f6b2b4ac4db47/1583433709218-X3KRFK0P4OSFMGMSASD9/Faire_wallaper+C.jpg Faire Rebrand https://images.squarespace-cdn.com/content/v1/5e5db40a672f6b2b4ac4db47/1583433773657-ISP3I2F2IL3JY1O65ZFG/46867771514941.5bc7b62d794f0.jpg Faire Rebrand https://images.squarespace-cdn.com/content/v1/5e5db40a672f6b2b4ac4db47/1583433763850-N1ZKDSAUKCQMRNIGRZNO/67935771514941.5bc7b62d7b840.jpg Faire Rebrand https://images.squarespace-cdn.com/content/v1/5e5db40a672f6b2b4ac4db47/1583433634936-0OVKF6LRRS5P6ZUDKWPK/Faire+2880+%C3%97+860_1.gif Faire Rebrand https://images.squarespace-cdn.com/content/v1/5e5db40a672f6b2b4ac4db47/1583433778919-T3PSDH59EE9YEDHYGTI4/cfbd0571514941.5bc7b62d7878e.jpg Faire Rebrand https://images.squarespace-cdn.com/content/v1/5e5db40a672f6b2b4ac4db47/1583433991521-NNSV90DKSR63Y0U4YZOF/fb8ebe71514941.5bc7b62d79e29.jpg Faire Rebrand https://www.acaciang.com/order-confirmation daily 0.75 2024-07-08 https://images.squarespace-cdn.com/content/v1/5e5db40a672f6b2b4ac4db47/1583395191800-GX7ILHM5PCP6Q9MOIUW5/Order+Comfrimation.png Order Confirmation https://images.squarespace-cdn.com/content/v1/5e5db40a672f6b2b4ac4db47/1583395191800-GX7ILHM5PCP6Q9MOIUW5/Order+Comfrimation.png Order Confirmation https://images.squarespace-cdn.com/content/v1/5e5db40a672f6b2b4ac4db47/1583395274882-86C0ROYWUFFZESA9BSRY/Group+593.png Order Confirmation https://images.squarespace-cdn.com/content/v1/5e5db40a672f6b2b4ac4db47/1583395292713-4DLRKX1ODF9WF3W90I91/Group+594.png Order Confirmation https://www.acaciang.com/shopping-bag-checkout daily 0.75 2024-07-08 https://images.squarespace-cdn.com/content/v1/5e5db40a672f6b2b4ac4db47/1583397366094-71D72VQAZDBDQO5HBNYJ/Shopping+Bag.png Shopping Bag & Checkout GOAL Improve the entire checkout experience across mobile and web
Increase the Checkout Rate Increase the Total Value in Shopping Bag Improve the Cart Abandon Rate Increase the Brand visit rate after checkout HYPOTHESES Retailers are leaving merchandise in open carts because: Cart is used as a collection mechanism for things to buy later. There is friction in the checkout flow to navigate and get to minimums required to check out. There is confusion on how to check out only certain makers. PROPOSAL Save For Later captures the high intent while freeing up retailers to check out the subset of makers that meet their purchasing requirements. We also considered the granularity of Save for Later, which could be for the Cart level, Maker level, or Product level. For now, the Maker level makes the most sense for our retailer use cases.
Improve overall user experience and restructure the information Improve first-time checkout experience MEASUREMENTS Frequency and propensity of checkout Frequency and propensity of Saving Later Total revenue over time - https://images.squarespace-cdn.com/content/v1/5e5db40a672f6b2b4ac4db47/1583397366094-71D72VQAZDBDQO5HBNYJ/Shopping+Bag.png Shopping Bag & Checkout GOAL Improve the entire checkout experience across mobile and web
Increase the Checkout Rate Increase the Total Value in Shopping Bag Improve the Cart Abandon Rate Increase the Brand visit rate after checkout HYPOTHESES Retailers are leaving merchandise in open carts because: Cart is used as a collection mechanism for things to buy later. There is friction in the checkout flow to navigate and get to minimums required to check out. There is confusion on how to check out only certain makers. PROPOSAL Save For Later captures the high intent while freeing up retailers to check out the subset of makers that meet their purchasing requirements. We also considered the granularity of Save for Later, which could be for the Cart level, Maker level, or Product level. For now, the Maker level makes the most sense for our retailer use cases.
Improve overall user experience and restructure the information Improve first-time checkout experience MEASUREMENTS Frequency and propensity of checkout Frequency and propensity of Saving Later Total revenue over time - https://images.squarespace-cdn.com/content/v1/5e5db40a672f6b2b4ac4db47/1583396169920-PDK8ZD9MKS1GTDT7FFMV/Shopping+Bag+2.jpg Shopping Bag & Checkout https://images.squarespace-cdn.com/content/v1/5e5db40a672f6b2b4ac4db47/1583396647910-IAK13SJWERLLU360KISO/Group+588.png Shopping Bag & Checkout https://images.squarespace-cdn.com/content/v1/5e5db40a672f6b2b4ac4db47/1583396659899-TCIG4Y4JNGZY7MZVQYAV/Group+589.png Shopping Bag & Checkout https://images.squarespace-cdn.com/content/v1/5e5db40a672f6b2b4ac4db47/1583396661024-6XPLE53N1GL4SAARCVVO/Group+590.png Shopping Bag & Checkout https://images.squarespace-cdn.com/content/v1/5e5db40a672f6b2b4ac4db47/1583396664557-5MCZ1CIEZUX46FMNYMZE/Group+591.png Shopping Bag & Checkout https://www.acaciang.com/work-jasper daily 0.75 2024-07-08 https://www.acaciang.com/work-acacia daily 1.0 2024-07-16 https://images.squarespace-cdn.com/content/v1/5e5db40a672f6b2b4ac4db47/1583396664557-5MCZ1CIEZUX46FMNYMZE/Group+591.png Work - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5e5db40a672f6b2b4ac4db47/1583397366094-71D72VQAZDBDQO5HBNYJ/Shopping+Bag.png Work - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5e5db40a672f6b2b4ac4db47/1583396647910-IAK13SJWERLLU360KISO/Group+588.png Work - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5e5db40a672f6b2b4ac4db47/1583396661024-6XPLE53N1GL4SAARCVVO/Group+590.png Work - Make it stand out Whatever it is, the way you tell your story online can make all the difference. 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